creativecontrol is the moniker of creative technologist and artist Thadeus Frazier-Reed.

Thadeus Frazier-Reed is an interactive designer, composer, and creative technologist. With a degree in music composition from California Institute of the Arts and a background in music and dance performance, Thadeus builds technology platforms for the creation of visual and performing arts. 

He has developed custom media platforms for The Museum of Contemporary Art, Los Angeles; Universal Studios Hollywood Halloween Horror Nights VIP Tour; Britney Spears' "Piece of Me"; and San Diego Comic-Con's Godzilla Encounter. He founded and directed the Interactive Design department at Thinkwell Group, an experience design firm in Los Angeles where he created interactive exhibits for Warner Bros. Studio Tour London: The Making of Harry Potter, The Hunger Games: The Exhibition, and Google. 

Thadeus is currently a Technical Integration Lead for Experience Studio at Google, where he creates custom technology for physical spaces.